About Us

Our Approach

L&P Marketing Group is a full-service Digital Marketing Agency delivering online marketing solutions tailored specifically for small and medium-sized businesses. We are committed to our clients’ success. This is why we intend to be innovative with our cost-effective, flat fee marketing solutions with full transparency and no contracts.

We’ve gained a reputation of implementing cost-effective Search Engine Marketing campaigns and ensuring a world-class customer experience. Another key component of our formula for success is tracking all our clients’ marketing efforts in great detail. With keyword-level tracking, Google Analytics integration, competitive intelligence and reporting software, we ensure that we are fully accountable to our clients every month.

Delivering Results. Growing Your Business.

L&P Marketing Group was founded by Patrick and Laura Austin. Both possess extensive online marketing experience including Search Engine Optimization, Google Adwords / Pay-Per-Click Campaigns, YouTube video distribution, Social Media Management, and all other forms of digital marketing.

Meet the L&PMG Team

Laura M. Austin

Co-Founder & CEO

Laura “LaLa” Austin has a creative, operationally focused mind, with passion for how things are done and for improving process which she believes is the key to increasing ROI.
PhotographerLaLa.com – As Owner and Photographer, she can light up your life with HDR (high dynamic range) landscape, portrait, and film set photography. In 2017, Laura began freelancing, which led her to work as the Set Photographer, Gaffer, and Associate Producer of an independent, feature-length film called “Edges The Familiar”, which will be entered into film festivals in 2018 (http://www.imdb.com/title/tt6398116/). She also began helping real estate agents by providing HDR photography to help maximize the impact of their property listings.
LPMarketingGroup.com – As CEO & Co-Founder, Laura has partnered with husband, Patrick J. Austin, Esq. to create L&P Marketing Group in which they specialize in helping attorneys grow their businesses through content marketing. Laura is most helpful to clients looking to branch out into Paid Media. Topics that she is happy to discuss: user experience perspective from a Digital Ad Operations perspective. I am a well-versed user of all things Google DoubleClick – i.e. ad servers DFA, DCM, DFP. With 10 years of experience launching, managing, optimizing, analyzing, and reporting on paid digital advertising campaigns from both the selling and buying sides of the business, she has a world of expertise on the topics of programmatic exchanges;  tag management, targeting, data management, attribution, video, mobile, social, and native paid advertising.

Technical Experience:

  • programmatic– RTB DSP/DMP — AppNexus, DBM, TTD
  • ad exchanges– Yahoo RightMedia, Google AdX, FBX, AdECN MSN, Rubicon, SpotXchange, AOL
  • video programmatic– TubeMogul, Brightroll
  • brand safety & fraud– Peer39, DoubleVerify, White Ops
  • content management systems– Vignette and Django (for ad tagging)
  • 3rd party ad servers- Google DDM, DCM, DFP, Pointroll, Atlas, Flash Talking, SpongeCell, Moat, MediaMind
  • planning software– MediaVisor, DCM Planning
  • contract management systems– Solbright, DSM, Advantage
  • analytics tools– Omniture/Adobe, Google Analytics
  • tag management — DDM floodlights, Google Tag Manager
  • admin– Excel (advanced pivot tables user), Powerpoint, Google Sites (have built 3 wikis at various companies)
  • project management– Basecamp; Bugzilla
  • native advertising platforms– Outbrain, Taboola, ShareThrough, Yahoo Gemini, DBM beta
  • 3rd party research studies– Online Brand Effects Nielsen Vizu, Insight Express, Dynamic Logic, comScore
  • reporting visualization– Datorama

Patrick J. Austin, Esq.

Co-Founder & CFO

Patrick has an analytical mind paired with the creative capability to generate compelling, unique content for clients. In addition to his eight years of marketing experience, Patrick has a Juris Doctorate from George Mason University School of Law. He is licensed to practice law in Virginia and the U.S. Court of Federal Claims.

GiGi Austin

Company Mascot

GiGi has been part of the Austin family for a decade (but she still has the energy and vigor of a young pup). GiGi has a PhD in cute, which is why her alias is Dr. Schmoops McCute.