Tips for a Better Business Website
1. Update Your Website – Your business website shouldn’t look like it’s still stuck in the early 2000s. And it’s about more than just looks. Best practices and Web standards change often, so a refresh can help you make sure your website is at the top of its game.
2. Make Your Website Mobile-Friendly – If your website is not mobile-friendly, you are going to miss out on clients because your site is not going to get ranked highly on search engines. For example, Google announced that a key metric in assessing search engine rankings is the mobile responsiveness of a businesses web site.
3. Complete and Optimize Your Site’s Metadata – Metadata on your website (e.g., title tags, descriptions, and alt text) is a critical component of your website’s SEO. Leaving it out can negatively impact your search rankings.
4. Create and Use a Business Blog – Blogging and your business should be best friends. Maintaining a business blog can help boost your site’s SEO; plus, it can set you apart from the competition and demonstrate your knowledge and expertise. It’s a win-win situation.
5. Optimize Your Website for Local Search – If your law firm only handles cases in Bethesda, Maryland then it makes no sense to have your site show up for consumers in Houston, Texas. Make sure your business website includes local information, like a business phone number, address, and geo-targeted keywords so local consumers call you. You also need to make sure you have a Google Business Page that is properly optimized and has accurate NAP data (i.e. name, address, phone number).
6. Regularly Post Quality Content – Creating and promoting fresh, original, and sharable content on a business blog can help increase your visibility in search engine results pages (SERPs) because these social shares signal to search engines that your site is knowledgeable and relevant in a particular topic.
7. Be Present on Maps – This is especially applicable to consumers searching for your business on the go using apps like Google Maps and Apple Maps. Make sure they not only find you by claiming your local listings and making sure information like your phone number and address are correct.
8. Maintain an Active Google+ Page – Claiming and optimizing a Google+ page is critical for your search rankings. The more information you provide to Google, the more trustworthy your business becomes. A higher trust factor often leads to higher rankings in Google, Bing, etc.
9. Engage Your Social Media Fans – Social media is a great way to build your brand and interact with potential and current customers. Post engaging content frequently to generate shares and connect with consumers, which can positively impact the number of those who see your content.
10. Use Local Keywords – Include geo-specific keywords in your website, blog, and even social media copy to drive visits and interest from consumers in your area.